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Saturday, May 11, 2013

Penguin 2.0 - 4, Are you Ready?

Google Penguin Refresh Coming...

Google confirms that within the next few weeks we will see a major update to the search algorithm. Google internally is calling the coming update Penguin 2.0 as they feel it is going to be a major update to Penguin where as the previous we not as significant and should be labeled as 1.1 and 1.2. However to keep all these Penguin updates in order and easily tracked the folks at Search Engine Land will be referring to it as Penguin 4 .This coming Penguin update will be the fourth total Penguin update.

 All I know is that if Google is calling it 2.0, it will be BIG! This means that all those spam linked to sites that still rank in the tops spots may drop a few ranks, or they may drop completely out the SERPs. Only time will tell.

This is also a perfect opportunity to reinforce the idea that as SEO's and Online Marketers we need to step up our game. Stop trying to trick Search Engines and make our websites and content valuable to the searchers. This is what the searchers want and that's exactly what Google wants as well. I'm sure the disavow link tool will be in heavy use after the refresh so you may want to get a jump on things and be proactive. You may just be able to dodge a Penguin shaped bullet!

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