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Digital Key Design Web Consulting

Thursday, April 5, 2012

What is SEO?

What is SEO anyway?

SEO is an acronym meaning Search Engine Optimization.

Lets break it down word by word shall we.......


Definition of SEARCH

transitive verb
1
: to look into or over carefully or thoroughly in an effort to find or discover something: as a : to examine in seeking something <searched the north field> b : to look through or explore by inspecting possible places of concealment or investigating suspicious circumstances c : to read thoroughly : check; especially : to examine a public record or register for information about <search land titles> d : to examine for articles concealed on the person e : to look at as if to discover or penetrate intention or nature
2
: to uncover, find, or come to know by inquiry or scrutiny —usually used with out
intransitive verb
1
: to look or inquire carefully <searched for the papers>
2
: to make painstaking investigation or examination
All of the above would apply in our case of SEO search.

Definition of ENGINE

1
obsolete a : ingenuity b : evil contrivance : wile
2
a : something used to effect a purpose : agent, instrument <mournful and terrible engine of horror and of crime — E. A. Poe> b : something that produces a particular and usually desirable result <engines of economic growth>
3
a : a mechanical tool: as (1) : an instrument or machine of war (2) obsolete : a torture implement b : machinery c : any of various mechanical appliances —often used in combination <fire engine>
4
: a machine for converting any of various forms of energy into mechanical force and motion; also : a mechanism or object that serves as an energy source <black holes may be the engines for quasars>
5
: a railroad locomotive
6
: computer software that performs a fundamental function especially of a larger program
It's number 6 that applies to search engine optimization in this case.

Definition of OPTIMIZATION

: an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; specifically : the mathematical procedures (as finding the maximum of a function) involved in this
Perfect.

So lets recap.......

Search : : to uncover, find, or come to know by inquiry or scrutiny
Enginecomputer software that performs a fundamental function especially of a larger program 
Optimization an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible

Search engine optimization is the process of making by design, as effective as possible for a computer performing a fundamental function of  uncovering or finding......YOUR WEB SITE!


That's it! 

SEO is designing and altering your website so that its easiest for users to find on a Search Engine.


Now that we covered the technical aspects of things we can move on to what SEO really is!


Look for "What SEO really is" in a follow up post coming soon........

 Part 2 - What is SEO really?
 Part 3 - What to Expect from SEO?




Definitions from http://www.merriam-webster.com/